Do you plan on creating a website for your start-up? You probably do not have much money to spare. Contrary to what you may think, it does not need to cost much. You can get a pro-level website on a start-up budget.
Here are a few tips to guide you.
1. Search Engine Optimization
Don’t forget to optimize your site for Google and other search engines. This is so potential customers and visitors to your site have no trouble finding you. Take advantage of SEO practices to get the most from your website.
Here are a few SEO practices to keep in mind:
- Target the appropriate keywords
- Use a combination of internal and external links
- Come up with original, high-quality content
- Optimize your meta description and page titles
- Get rid of anything that doesn’t load fast
- Perform regular audits on your website
2. Keep It Simple and Professional
Functionality is your main priority when designing a website. Many beginners assume that potential customers do not take them seriously unless they have complex, professionally designed websites.
However, that isn’t the case. If you cannot afford to get professional help, you can design a simple site on a start-up budget for yourself. Working with a professional is costly. You do not need the extra burden when you just begin. Use free ready-made WordPress themes instead.
3. Optimize Your Blogs
You probably have several blog posts lying around on your site. Even if the posts did well when you first put them out, they possibly did not yield much success. You can continue leveraging them.
If you don’t have any such posts, look at your social media posts, especially those with high interaction levels.
These give you an impression of what the target audience wants. By looking at your previous social media and blog posts, you get an idea of the best topics to write about. Once you know what the target audience wants, it is easy to tailor your website to their needs.
Here are a few tips for optimizing your posts on a start-up budget:
- Update your old posts, especially if you put them up over 12 months ago. Rewrite them to make them sound fresh, relevant, and consistent with the changing needs of your audience. Refreshed content is excellent for SEO.
- Promote your blog posts on different platforms. Re-share them on Facebook, LinkedIn, and other platforms as well as through emails.
- Update your CTAs to generate leads quickly.
- Learn about your target audience and tailor your website to match their needs. There is cheap software to help you keep track of the traffic on your posts.
4. Pay Attention to Imagery
Good imagery elevates your website without costing much. Good photography is essential for various reasons. It showcases your work, evokes emotions, and emphasizes the points you want to make. While you can use stock photos, you will also benefit from taking a few professional ones. They should represent your brand value and story.
Consistent image sizing is critical, even when on a start-up budget. Image size stems from the resolution multiplied by the width and height of an image. If it is consistent, your site looks professional and well-thought-out.
Use BeFunky to resize your images. It is so efficient that you can resize hundreds of photos simultaneously. This saves you a lot of time and promotes a feel of consistency.
Consistent image size is essential when creating a high-quality website on a budget. However, it is not the only thing to keep in mind. Other tips for creating a pro-level site on a budget include search engine optimization, keeping things simple, and optimizing your blogs.
A great site doesn’t need to be complicated. It is wise to focus on user experience and functionality.
