Saving Relationships by the Curl
Laura Anzevino was working in a multi-media studio when she decided to go into business for herself. She invented Sweet Roll, a hair curler that saves time without damaging hair. It met the main criteria: 1. Timesaver 2. Convenient 3. Demonstrates well 4. Large demographic 5. Low manufacturing cost. Prior experience in retail management, the music and movie industry paved the way for structure and creativity.
Home-based businesses can start out at a crawl when family members determine that the entrepreneur is available whenever they call. Once Laura convinced hers that the business was legitimate, strides began to happen. Time is a commodity, so time management is essential for her. “Going into business with family members can be a delicate balance, so creating quality time outside of the business is a must,” Laura says. Timing is also a consideration. It takes money to start, so it’s easier to find investors during a good economy.
Laura created a website and utilizes SEO and SEM to advertise. She wrote and produced a Direct Response TV commercial and aired it locally and nationally. Laura says, “A good product will self-promote by word of mouth.”
Sweet Roll’s primary customers are women 22 to 55 years old. Laura likes to point out the advantages for men. They no longer have to wait long for their significant other to get ready. She chuckles as she fancies herself a relationship saver.
Sweet Roll was released in 2012, and to date has sold to every state in America, as well as seven countries outside the US. Sweet Roll was featured in the Oscar Gift Bag and upon a chance purchase from supermodel Carol Alt, Laura was flown to New York to appear on A Healthy You & Carol Alt.
Mompreneurs working from home can juggle daily chores and gas savings are significant. Laura also utilizes seasonal mall kiosks, because she finds it essential to establish a relationship with the locals.
In three years, Laura sees herself developing other new innovative products while juggling a fun hobby. Comedy has offered a great stress relief and she created an act that performed for 3,500 people at the Dolby Theater in Hollywood.Keep an eye open for Mama-Jama and Diva-Licious. Laura says, “Starting home-based businesses can be stressful so make sure you keep your sense of humor.” Visit www.buysweetroll.com.
