Business localization is always a huge next step for an aspiring company. It takes a lot of time and resources to reach globalization, while some may never outgrow their respective markets. Without careful preparation and sole reliance on ambition, reckless localization campaigns can hurt or even ruin your business. To successfully expand into other regions, companies must carefully evaluate their capabilities and weaknesses that must be fixed before targeting chosen markets.
A fluid localization process creates a perfect environment to present, sell a product in another region, and create optimal conditions for communication with future clients. A company that properly uses its resources to commit to a chosen market will gain immediate respect and approval from both customers and future business partners.
Many business decisions today are planned based on collected knowledge on the web. While some companies find success by manually analyzing the market and its competitors, most of them use web scrapers to automate information collection and analysis. Findings that come from large chunks of processed data lead to far more precise conclusions. Although it won’t produce any miracles, systematized data extraction can greatly benefit your localization campaign.
Most businesses today collect data and research local markets with the help of proxy extensions. An intermediary server from a respected proxy provider helps to hide your online tasks. Although accessing public data is by no means illegal, competitor websites implement protections that can blacklist your IP address or geo-block connections from other countries. For example, if you plan to expand to India, an Indian proxy server will relocate your connection, making you a local user that can access websites without restrictions.
With such great tools at our disposal, we can focus on implementing and testing localized products and websites. For now, let’s take a deeper look at what it takes to localize your business.
Understanding the dynamic nature of localization
The testing process of localization strongly depends on your platform. Although it is rare, you might end up working with a product that was never supplied into a chosen market. On the contrary, you might be trying to squeeze into a market full of competitors. Every minute detail can affect your process of localization and your chances to succeed in a targeted region. Depending on your knowledge, the outcome can be very unpredictable, but keeping a watchful eye on the market and its competitors should make its dynamic nature a bit more predictable.
Localization starts with internationalization
Every localization process should start with the internationalization of your product, software, and website. Future-oriented or just ambitious developers start creating a product with the intent to make it accessible to users all around the world. Seeing your local market as just a starting creates a future-oriented company that always strives for versatility and progress.
Internationalization simply adapts your website for different languages, character systems, time zones to make your page and software accessible to any potential user. A properly internationalized platform shows adaptability from top to bottom. Even in its infancy, the product is designed to work in many different languages with minimal engineering changes. Once the changes are implemented, we can test them with many IPs from a legitimate proxy provider.
Transition into localization
Just because your internationalized product is understandable to local users, that does not mean it is presentable. Localization encapsulates the whole process of creating an environment that is tailored to a targeted region. If you already know that your product will have competitors in a local market, extracting their public data allows us to outdo their strengths and benefit from weaknesses. A well-presented product and a website should be appealing enough to attract attention and steal clients from the competition.
While some websites can get away by simply internationalizing their product, a company that still implements changes to address minute details will stand out from other competitors. Small adjustments to your graphical user interface can help present information in a way that appeals to the local user due to its unique presentation or familiarity.
Because testing and competition analysis are big parts of the localization process, a proxy extension from a business-oriented proxy provider will help you complete these tasks much faster, without the fear of getting banned. Use collected public data to your advantage and present your platform as a superior force to your competitors.
Pay close attention to web localization testing
To successfully complete a localization campaign, companies must focus on fulfilling functional requirements and planned out testing. Once you are sure that language, character, currency, and other changes do not affect the functionality of your platform, you can proceed to implement graphical adjustments.
Make sure to cut up your localization process into milestones that will serve as testing points. With a proxy extension from a legitimate proxy provider, you will be able to ensure smooth access and website loading for a local user. Because these intermediary servers can emulate a connection from any part of the world, proxies are great helpers that assist us in localization testing.
