Being the best lawyer isn’t enough to guarantee success in the industry. If you want to build and maintain a good reputation, your legal skill set matters.
Unfortunately, with countless lawyers providing legal services like yours, how can you stand out among fierce competition? This is where legal marketing comes in.
If you know how to market your practice properly, you’ll be able to beat your competitors and be the leading lawyer in your specialization or local area. To get started, make sure to ask for professional help from dNOVO Group about law firm marketing, or keep the following legal marketing tips in mind:
1. Consider Using Social Media
One legal marketing tip you should consider is the use of social media platforms. This is an effective way to present your brand to potential clients and highlight your content. Most lawyers fail to see the value of social media, but they’re missing out on numerous benefits. It’s a relatively inexpensive and quick way to communicate with prospects and current clients while keeping an eye on the competition.
Tech-savvy law professionals are aware that social media can help them gain exposure and widen their practice’s reach. If you still don’t have a social media presence, start by determining the best platform to use. Below are some of the options to consider:
- Facebook Business Page – It helps you promote your brand through various types of marketing content.
- Instagram – This social media site revolves around visuals. You can use it when sharing bursts of content and photos related to your services.
- Twitter – It’s useful for short content regarding a recent court decision or a specific area of law.
- LinkedIn – This offers a professional social media experience. You may establish a business page for your company, participate in several groups with legal professionals, and post detailed articles.
Once you’ve decided on a platform, make sure that your brand is represented across your accounts. Having a consistent brand and message is crucial for a successful and effective social media campaign. Then, see to it that you post regularly. Just like with your blog and website, prospects are turned off by inactive or outdated social media accounts.
2. Create Strong Calls-To-Action
You can tell your visitors what they should do next once they’ve browsed your social media pages and website by using a call-to-action (CTA). Encourage your audience to get in touch with you as soon as they’ve seen your posts or content.
Regardless of where they are on your website, you should let your potential clients know how they can communicate with you. This can be done through your navigation menu—use one tab to direct people to your contact page.
Doing so makes it easy and convenient for your audience to reach out, provide information regarding the service they require, and give their contact information. It also offers you the chance to grow your contact list.
3. Write Relevant Content
One of the legal marketing tips you should know as a lawyer is the use of relevant content. Make sure to put content at the center of your marketing plan, which often involves sharing and creating valuable information about the legal services you can provide. Content comes in different formats, which include the following:
- Whitepapers
- E-books
- One-pagers
- Newsletters
- Email campaigns
- Social media posts
- Blog articles
- Website copy
Such components work together and separately to inform readers about your legal practice. However, you don’t need to use all of them. You can just choose a few that your prospective and current clients may find valuable.
Content plays a crucial role in legal marketing since it helps establish your law firm as a reliable resource when it comes to your expertise. Great content also provides you with the chance to showcase your knowledge, introduce your practice to the world, and celebrate your wins.
But in order for content to be effective, you have to ensure that it’s well written, properly researched, and timely. Outdated information can make your business seem out of touch and uninvested. If your blog posts aren’t up to date, give your content a much-needed makeover.
4. Take Advantage of Video Marketing
Video marketing is an underrated form of marketing for lawyers. Since lawyers have a reputation for being stuffy, video content can will allow you to have a more approachable image while enabling you to share valuable information tailored to your target audience.
Make videos related to the common questions of your audience regarding the law and take note of the usual questions your clients ask when working with you. Depending on your preferences or budget, you can work with a video marketing team or a professional videographer for appealing, informative videos.
Your videos can be about anything as long as they’re relevant and related to your practice and services. If you have no idea what to consider, ask the pros for suggestions or recommendations.
Conclusion
Even if traditional advertising is effective, more people in the legal profession are turning to some kind of online legal marketing. With the above tips, enough time, and strong branding, you can stay ahead of the competition successfully.
