When you’re running a small business, it can be easy to get overwhelmed by the day-to-day management of orders and new customers. However, customer service is something that should never be neglected.
Building up a strong relationship with a customer base is something that can distinguish small businesses from larger operations. Small businesses can adapt to customer preferences quicker than big corporations and companies.
But this advantage is lost if the customer service is not up to scratch. The point is that the customer service team is the public face of your business. It must always be able to deliver to the needs of your customers.
Here are a few tips to improve your small business’s customer service.
Personalize the Detail
Whenever possible, try to offer a personal response to a customer. Never underestimate the power of a polite and personal ‘thank you’ for doing business.
Depending on your style, this could be done informally with first name terms being used. This can help to create a friendly point of trust and leave the customer feeling valued.
Returning Customer
Online casinos are types of businesses that rely on a strong customer service. JackpotCity online casino is a good example of a business that has built up a dedicated customer base.
A big reason for customers returning to this kind of online platform is the dedicated customer service it provides. This, plus added incentives and bonuses, make the players feel valued and more likely to recommend the service.
Reward Loyalty
Rather than constantly trying to win new customers, in many cases holding onto current customers is even more important.
Statistics show that 65% of company’s business is from existing customers. Small businesses are perfectly placed to build long-term relationships with customers.
This will offer both you and your customer base the right means to benefit. Perhaps try out reward schemes to ensure that customers remain loyal.
Clear Communication
Answers to enquiries from current or potential customers should always be friendly, knowledgeable, and clear. The customer service team should be able to offer a concise response to what the caller wants to know.
It is a good idea to try to ensure that your customer service team has a good knowledge of every aspect of the company. But while this is true, for the purposes of a response to an inquiry it best to provide relevant information succinctly.
Empathize with Customers
Empathy is a key point of good customer service. Relating to any problems that the customer may be facing can help build a language of resolution and assistance.
Try to see the difficulty through the customer’s eyes and a potential way forward will often reveal itself. If the customer feels that you are trying to understand them and their circumstances, they are more likely to be amenable to any suggestion you may have.
Customer service is built on good communication. If you can realize the power of this, both you and your customers will benefit.
