Digital marketing services are a valuable asset to every business. It can help entrepreneurs to grow their business and establish an online presence. According to Statista, there are more than 4 billion active internet users. As a result, businesses are establishing an online presence and leveraging the internet to market their products in a bid to make more sales.
If entrepreneurs who have brick-and-mortar establishments want to make more sales and get more customers, they have to mix traditional marketing strategies with digital marketing techniques. And to grow their businesses they need a digital marketing agency to help them in establishing an online presence.
Here are some reasons why entrepreneurs need digital marketing services.
1. Most Customers Are Found Online
With the growth of the internet, most people are online. In fact more than half of the world’s population accesses the internet to conduct searches, chat on social media platforms, and buy products. Because most people prefer looking for products online, entrepreneurs need to have their businesses online where they can be found. Businesses that aren’t online risk losing customers to their online competitors.
According to a 2019 research survey, 60% of customers said they can’t live without their smartphones. The study also found out that 25% of customers use blogs and social media platforms to search for emerging brands, products, and services. The web is, therefore, a platform that entrepreneurs can use to market their products, connect with their customers, create leads, and make sales.
2. Many Businesses Are Already Online
Entrepreneurs who don’t have their businesses online are losing their potential customers to their competitors. Some businesses have already established an online presence, created social pages, optimized their sites for SEO, and run paid advertisements to get new leads. If an entrepreneur wants his business to compete with other companies, it’s important for him to also establish an online presence. Neglecting digital marketing will only make his business fall behind his competitors.
According to 2019 data by Hubspot, 94% of B2B businesses are already using digital marketing techniques to promote their brands. Besides that, 66% of customer buying decisions are influenced by product videos that companies have uploaded on their ads on social media channels. If big brands have used the digital marketing platform to make sales successfully, even new brands can capitalize on that to market their products, acquire new customers, and make sales.
3. Digital Marketing Is Cheap
For a business to be successful, it needs to have a business strategy. But if a company has the best strategy in the world, but doesn’t have money to implement the strategy, it won’t be successful. Big companies may not have a problem with finances because they’re already established and have a market. However, for new businesses, marketing may be difficult because of the expenses involved.
Traditional marketing requires a company to spend tons of money on TV, radio, print, and billboard advertisements. Depending on the type of product or service offered, the cost may even be higher.
Using digital marketing can, however, be cheap compared to traditional marketing. According to a report by Gartner, 40% of businesses using digital marketing techniques reported that they had saved money after using this technique to promote their services and products. Digital marketing is suitable for both established brands who are looking to get new customers and new businesses that are just starting because it is cheap.
4. Digital Marketing Allows Entrepreneurs to Monitor Their Campaigns
A well-planned digital marketing campaign can help an entrepreneur to track marketing tactics and know which ones are best for his business. From the information he gets, he can identify ROI, and improve areas of the marketing campaign that can help him get more leads.
An entrepreneur can use tools such as Google Analytics to know whether his content resonates with his audience. Through such tools, he can also know the number of people who have visited his page, the average time spent by visitors, the conversion rate, and the bounce rate. Data from these sources can help an entrepreneur to optimize his marketing campaign effectively to make more sales.
The Bottom Line
A majority of businesses are using digital marketing tactics to reach out to their online customers. Entrepreneurs who are just starting can also leverage this platform because it’s cheap, it can help them to monitor their campaigns, and it can help them to reach more customers.
