Are you a plumber looking to grow your business? Do not worry for we have put together this guide just for you.
In the city, there are usually dozens of plumbers within a specific area and it can be a daunting task telling one plumber from the other since they offer similar services. However, that should not have to be the case with your plumbing business. In addition to your plumbing skills, you also need to learn marketing skills to move your business to the next level. These five advertising ideas for plumbers will get your plumbing business growing if deployed properly.
1. Step up your plumbing services
Firstly, you need to ensure that your plumbing skills and expertise are up-to-date. If you are serious about growing your plumbing business, then you must be a skilled and equipped plumber to provide top-notch services. One of the easiest ways to slow down or bring to a halt the growth of your business is by using obsolete techniques and tools. Remember that your plumbing skills are what you are selling, and you must find a way to make it stand out by clearly stating what your business is offering and the value that comes with it. Every aspect of your business must speak of your quality services all-round. If you think that your plumbing business needs an upgrade, now is the time to do so and set your plumbing business on the path to growth.
2. Brand your plumbing business
Businesses these days are driven by branding. Branding generally refers to how customers perceive your business. It is the identity of your business and the first thing that potential clients will see and want to associate with. Think of your plumbing business like big companies such as Coca Cola and Mercedes Benz, and then create an identity for your business that screams excellence. However, creating a memorable brand does not happen in a day. First, you need to create a proper company name, logo, brand colours, and other aspects of your business that you want potential customers to easily remember. A marketing company can help you create a proper brand image to sell your plumbing services.
3. Build your website
There is hardly any serious business in the world without a company website. Your plumbing business stands a better chance to grow if it can be found on the internet. These days, people Google search most of the products they buy or the services they need, so you want to make sure that a person who needs a plumber can access your business through your website. Also, a company website gives your plumbing business the credibility it needs to win over new customers. A proper company website must include your company name, logo, the locations where your services are available, phone number, photos of your company office and other important details. The website allows customers to make enquiries, request a quote, or even order your services. A very good example is bollanoplumbers.co.uk.
4. Set up your plumbing business’s social media pages
Setting up social media pages for your business is important if you want to reach a wider audience in your area. Your social media pages serve a similar purpose as your website, but they are more interactive. Having multiple social media pages across various platforms gives your plumbing business more visibility. Set up a Facebook, Twitter, and Instagram page to get more leads. The best part is that they are easy to set up.
5. Get creative
Sometimes you need to add a creative touch to everything that concerns your business including the services you provide, your customer services, and marketing. Organize workshops and seminars for the locals teaching them a few basic things about plumbing, or start a YouTube page where you will give expert insights about plumbing.
