59% of shoppers prefer to purchase new products from the brands that they trust, proving that authority plays a major role in their shopping decisions. With that in mind, establishing authority within your brand can be a game changer when it comes to helping your brand gain credibility and building a loyal customer base. From the benefits of doing so to making a plan, here’s what you need to know about establishing authority in your brand for your own business.
Why authority matters
Brand authority is essentially defined as how your consumers see your brand in terms of its reputation, as well as the trust that it has earned overall. For example, a brand that has good authority is generally well-known amongst consumers, is trusted (such as where new products are concerned), and is also seen as a specialist in its niche. However, because of the immense weight that brand authority holds, it can ultimately make or break your business when it comes to its credibility, customer base, and even reputation as a whole.
Creating credible content
Thankfully, there are a number of ways that you can build your brand’s authority and reputation, and it doesn’t have to be stressful. One effective way to do so is by using social media as a tool to gain exposure and build trust by publishing unique content and interacting with your customers. For example, using Instagram to post pictures of your product alongside an informative caption can help get your brand out there.
Another way to establish authority is by creating your own unique and reliable content to back your brand, such as that found in a website’s blog. This can be extremely useful, particularly if it draws information from authoritative sources, as this builds trust in those who come across it. When sourcing reliable information to boost your authority, look to credible news sources, academic articles and recognized publications.
Developing a strategy
When planning to establish authority in your brand, it’s very important to create a strategy ahead of time. Creating a content strategy can not only help to keep you consistent in your efforts (which is often key to establishing authority and reputation successfully), but it can allow you to plan ahead accordingly.
In addition to setting goals, planning content based on your target audience, and creating a content distribution plan, using a calendar can also be a major help. For instance, planning ahead the content itself on a regular basis, and even scheduling posts ahead of time can also allow you to stay consistent in your posting. Additionally, planning the right keywords (among other SEO methods) to use can help to ensure that your content is ranked higher in web searches, which can further help you to gain exposure.
Establishing brand authority is a great way to boost your business, especially when it comes to building a trusted brand, good reputation, and loyal customer base. Thankfully, doing so can be achieved with careful planning and creating the right strategy for your business.
