You’ve finished your novel and are ready to get it published. After much consideration, you’ve decided to go the self-publishing route. Self-published authors run into their fair share of roadblocks when trying to sell their book.
One of these roadblocks is forgetting to market the book. Your audience can’t buy your novel if they can’t find it. You’ll need to build interest and get your presence out there before you can become the world’s next best-selling author.
We can help you out with that. Check out this guide for a few tips that will help you sell your novel to the masses.
1. Do a Little Research
Whether you like to think of it this way or not, your book is a product that you’re selling. To some degree, you’ll need to do some marketing research before you even begin writing your novel.
By knowing your target audience you’ll get a good idea about the kind of book you’ll want to write. If you’re writing a fantasy novel, check out the best-selling books in that category.
Research the readers that typically enjoy fantasy. How old are they and do they all have common interests? These are things you need to know.
2. Make It Look Good
Readers will judge a book by its cover. If it’s bland or if there’s too much going on, people will avoid picking it up.
Reach out and get a few book cover design tips to ensure that your cover will attract a wide audience. This is especially important when you’re self-publishing on a website. Your cover will show up in every aspect of your marketing from the description to the ads.
3. Build Your Internet Presence
You’ve got a great cover but that alone won’t get your book out there. You’ve got to establish a web presence. Make a killer author’s website where your audience can get to know you before they read your book.
Set up an email list where your audience can sign up to read the latest news concerning your novel. You can attract people to sign up by offering freebies like a short story or a prequel snippet that ties into your main story.
4. Choose a Good Description and Keywords
No matter what company you self-publish with, you’re going to need a description of your book that will draw in an audience. You can use your description to introduce a character that your readers will enjoy following or show off the main conflict (without giving anything away of course).
When you’re posting your book, you will be prompted to enter keywords that will help people find your novel. Make sure that the words you choose mesh well with the premise of your book.
Tips to Help Self-Published Authors Promote Their Work
There are many problems that self-published authors run into when trying to market their work. They forget to establish their online presence or they don’t write a good description. Make sure you don’t fall into one of these traps.
Now that you’ve gotten your first novel published, it’s time to keep the momentum going. Check out our blog for more articles like this one.
