Search engine optimization (SEO) has proved to be one of the most effective marketing strategies. That’s the reason why most professionals and businesses have resorted to using it.
What Is SEO?
Search engine optimization is a technique where the quality and quantity of a website is improved in order to increase its online visibility. It employs the technique of using certain keywords which make it easy for users to find a website.
The effectiveness of an SEO strategy depends on various factors. One of them is the person implementing the strategy. The other important factor is the SEO tools being used. There are some tools that are considered more effective than others.
Below is a list of the best SEO tools used by professionals, provided by cannabis copywriter George Mouratidis at weedcopywriter.com
1. Google Search Console
Google Search Console is one of the top SEO tools used by professionals. It is freely available for anyone who has a website and allows you to monitor and make a report on the website’s performance. All you will be required to do is to verify your website using a specific code.
The advantage of a Google Search Console account is that it allows you to control how your website is presented as well as what gets indexed. It is, however, important to note that it’s not a must to have a Search Console Account to feature in Google’s search results.
Google Search Console as an SEO tool gives you an opportunity to understand and monitor the activities of Google and internet users on your website. Through that, you will be able to come up with better strategies to optimize your website for better results.
2. SEMRush
This is another SEO tool commonly used by professionals. Most people love it because it gives website owners a chance to easily assess their rankings and make necessary changes. Besides, it also presents an opportunity for new rankings.
One popular feature of SEMRush is called Domain vs. Domain analysis. This strategy allows you to compare your website with those of your competitors.
For example, if you want to check on analytic reports that will enable you to understand things such as traffic, search data, or how your competitor is doing, all you have to do is compare keywords and domains.
3. Ahrefs
In the past few years, most professionals have resorted to using Ahrefs SEO marketing tool because of its ability to offer almost instant results. Ahrefs is the second after Google as far as the largest website crawlers is concerned.
Ahrefs has an Audit feature that most marketers and professionals can’t get enough of. The Site Audit feature is able to identify parts of your website that require improvement in order to increase online presence.
In addition, Ahrefs is able to monitor and determine which backlinks are being used by your competitors. This SEO tool can also help you know the most linked-to content on your website.
4. KWFinder
This is an SEO keyword tool that helps professionals find long-tailed keywords that show a lower level of competition. Most experts prefer this SEO tool when it comes to running analysis reports on backlinks as well as finding the best keywords.
It has a Rank Tracker tool that makes it easy to determine a website’s ranking while at the same time tracking any improvement using a single key metric.
5. SEO Spider
SEO spider is widely known as one of the best website crawlers. It was created in 2010. One of the attractive features is the ability to undertake prompt URL searches. It can also crawl your website and identify any broken pages. This saves you the trouble of checking each page manually for ‘404 errors”.
Another advantage of SEO spider is its ability to identify pages that don’t have title tags, those with duplicate Meta tags, tags with unproportioned lengths, and determine the number of links on each page.
There are both paid and free versions of the SEO Spider. The free version is limited with only a few basic features. It is best to use the paid version since the free version is limited to 500 URLs when it comes to crawling redirects.
In general, there are a lot of SEO tools used by professionals and writers. As a beginner, you need to research and identify tools that best suit your needs.
