Marketing

MARKETING

    How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    Internet Marketing

    As any local business owner knows, negative online reviews can have a huge impact on future business.
     

    Internet Marketing

    No sooner do marketers figure out how to best promote a product or business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money after going public.
     

    How-To Guides

    The 80/20 rule governs all results, including profits from customers. When you sort customers by their profitability, this universal law predicts that the top 20 percent of your customers will generate 80 percent of your profit. Conversely, the bottom 80 percent of your customers will generate only 20 percent of your profit —and virtually all of your complaints. This means you should target the top 20 percent with a top market strategy.
     

    Internet Marketing

    Does your business have a website? If so, have you ever tried to find it via search engines like Google, Yahoo or Bing? If you have tried and it does not appear at all, or appears well past page one of the search results, then your business’ website will benefit from developing a search engine optimization (SEO) plan.

    How-To Guides

    Marketing makes or breaks your start-up. It's that vital. Rohit Bhargava should know. He has made a career of marketing, penning the top-selling marketing titles Likeonomics, Personality Not Included, and, most recently, Always Eat Left Handed (ranked #1 in several categories on Amazon).

    Internet Marketing

    Eight Elements of a Successful Online Marketing Plan

    Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start?

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