How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    How-To Guides

    How to Turn Dull into Dynamic!

    By Patricia Fripp, CSP, CPAE 

    Whenever you open your mouth, whether your audience is one person or a thousand, you want to get a specific message across. Maybe you want your opinions heard at meetings, or perhaps you are giving a formal presentation, internally or externally. Anyone who sets out to present, persuade, and propel with the spoken word faces 10 major pitfalls. 



    Developing Your Core Messaging Now Can Help You Avoid Pitfalls Down The Road

    By Cassie Crudo


    It’s key to describe your product or service in a manner that is most compelling to your audience.

    Core messaging is the way you describe your company, your team, your products and services, your purpose, and your opinions. If you don’t know what to say, you risk driving away potential customers or alienating other stakeholders.



    Everyone believed the “S” emblazoned on Superman’s chest stood for…well, Superman! Yet, the movie, Man of Steel reveals an entirely new meaning.


    When you deliver your expertise to a larger audience, you can get more business

    All business owners want more customers. The question is, how do you attract them?

    Internet Marketing


    Writing effective tweets on Twitter will help you expand your networking circle and in doing so, help you build a more successful business.



    You hear it and see it every day: Follow me. Like us. Google it. And you know exactly what it means, don't you?



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