Marketing

MARKETING

    How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    Internet Marketing
    10 Steps to Promoting with Facebook

    Use the Social Networking Website to Connect with Current Customers and Attract New Ones
    By  E. Andre Wijnveldt, MBA

    Location. Location. Location. We’ve all heard that phrase when it comes to selecting real estate. It’s probably the reason you have the business location that you do. It also applies to advertising and marketing. If you are not promoting your business in the right location, you’re not likely to get the attention you’re looking for. With the popularity of Facebook and a user base of over 500 million, it’s easy to see why companies large and small are using the social networking website to stay in contact with their current customers, and to attract new ones.
     

     

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    Internet Marketing
    Controlling the Flood of Email

     

    300+ million Microsoft Outlook users are looking for better and simpler ways to manage the daily flood. Caelo Software B.V., an “e-mail productivity” software company, has released NEO Pro 5.0 which revolutionizes email handling by organizing email into convenient virtual folders, such as by correspondent, attachment, date, bulk mail, etc.

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    Publicity
    Speak to be Remembered and Repeated

    7 Tips to Stay in the Mind of Your Audience

    By Patricia Fripp

    "Speak to be remembered and repeated" is the advice given by speech-coaches
    to their clients. Isn't that the goal of every executive, professional
    speaker and sales professional -- to be remembered and repeated?

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    Internet Marketing
    Two Methods to Maximize Search Engine Marketing

    Use Search Engines to Help Build Your Home-Based Business

    By Daniel Owen
        
        Consumers are going online more frequently to look for information about local businesses. To establish effective online presences, local businesses should take advantage of both local business listings (LBLs) and paid search.

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    Internet Marketing
    Social Media is Just Another Tool

     

    It Is Not A Sales Plan
    By Nathan Jamail

    Social media is powerful, and there are many experts that have shown and believe that social media can really help a company become better known, or take the “word-of-mouth” to another level.

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    How-To Guides
    Business Killer – Targeting The Wrong Customers

     

    By Paul Groth

    Your business needs to define its target market. Without a defined group to target your marketing message to, all of the associated costs will be lost and your message will be sent out to a majority of people who are not interested. One of the worst steps you can take in business is attracting and accepting the wrong type of customers —“any customers.”

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