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MARKETING

    How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    Branding

    By Kevin Surace, CEO of Appvance 

    Each day, some of the world's largest companies take multimillion- and multibillion-dollar risks online — risks that could fatally harm their brand even though they don't realize it.

     

    Internet Marketing

    By Mark Satterfield

    Google loves sites that have new, updated content, which you’re providing every time you post a new blog. It also favors bigger sites, which frequent blogging also accomplishes. However, if you’re not following the guidelines that get your site higher in the natural search listings of Google and other search engines, all your hard work may be in vain.

    Internet Marketing

    Tips from an Online Video Marketing Specialist

    By Jennifer Santoro

    There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist. “But there are plenty that just don’t work.” 

    Santoro offers five ways to ensure your marketing video will suck.

     

    Advertising

    Get Your New Business "Out There" and Known at Minimal Advertising Cost

    By Christopher J. Bachler

    You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

    Branding

    By Jennifer Hutchinson, Expert Content Specialist

    A brand is more than just a logo or a catchphrase, it’s what resides in your customer’s mind after they’ve interacted with your company, your marketing, and everything else in-between. 

    Whether your business is in the early stages or has been around for dozens of years, effectively building your brand is of the utmost importance.

    Internet Marketing

    Does your business have a website? If so, have you ever tried to find it via search engines like Google, Yahoo or Bing? If you have tried and it does not appear at all, or appears well past page one of the search results, then your business’ website will benefit from developing a search engine optimization (SEO) plan.

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