Social Media is one of the pillars of online marketing to boost a business. You need to use these platforms wisely to engage with your clients and potential clients, get more leads, and thus increase your brand visibility. There’s a wide variety of Social Media Marketing strategies, but today we want to focus on Quizzes.
Social Media quizzes are fun, catchy and easy to build. If you get the right content for the quiz, you can go viral and get a greater audience. Although there are a lot of templates online, you should make your own quiz, one that reflects the brand personality and essence. But, how can we build the perfect online quiz for our social media?
1. Choose the right type of Quiz
When a marketer uses online quizzes for branding purposes he or she must be careful with the type of quiz they choose. The goal is to engage with the audience, boost social sharing and get more leads, so be careful and select the option that makes more sense within your brand awareness strategy.
The knowledge quiz – People can evaluate their knowledge or skills on a specific topic. This type of quiz works because people love to test themselves (and because it’s entertaining). For instance, if your ecommerce sells furniture, you can create a quiz about interior design.
The personality test – You can match people’s personal traits to a specific result. As a marketer, you can use it to create a personality test related to your products and services. For instance, if you sell shoes, you can create a test where people can find out which shoe will match their personality.
The educational quiz – If your business needs people to learn something about your services or products, or if you’re an organization trying to educate the population, you can use an educational quiz. The key for this quiz is that the user can give feedback after each question.
The shopping quiz – This is, in essence, a product recommendation engine to help your clients and potential clients discover your catalogue. Finding the best product that matches their needs or preferences can help you get more conversions. For instance, if you sell cosmetics you can make a shopping quiz to help people find the best product for their physical features (like their type of skin).
2. Choose the best title
Come up with something catchy and attractive. You must arose curiosity.
There are some tricks you can use, like including the word “actually” in the title. This is a very powerful word that can attract people. For instance, there’s a difference between “how much do you know about dogs?” and “how much do you actually know about dogs?”. The second option is more stimulating and will drag more attention to the quiz.
3. Write engaging questions
You should write questions that are exciting and entertaining. That way people will answer each of them happily and may even be willing to share the quiz on their social media. But how?
- Write engaging questions, try to connect with your audience, with the tone and style that best defines your brand.
- Include images to spice things up, because plain text can be boring.
- The quiz must be short and clear. Include only 6 to 8 questions that can be answered easily. The whole quiz experience shouldn’t take longer than 5 minutes.
4. Find a way to capture leads
You can use social media quizzes to increase your visibility and get to a greater audience. But if you want to get more leads, you must find a way to get the contact information from the participants of your online quiz.
You can use some incentive, like offer a free product or trial of your services in exchange for their contact information. You can also ask for their e-mail directly, as part as a condition to participate in the quiz, although it can result in people leaving the quiz before even starting it. But you can always be honest and admit you’re working on a marketing strategy and that you need their contact information, promising you won’t fill their inbox with spam. People appreciate honesty and they may be willing to participate anyway.
5. Ensure it can be shareable
Allow people to share their results! So, if you want the results to be shareable you must follow this simple rules:
- The results should be positive. Be honest, but include compliments. Your audience will be more likely to share if you say nice things about them.
- Use images to catch the attention.
- Include call-to-actions in the quiz. You can direct them to your website to promote your brand and encourage them to share the quiz.
A brief recap on Social Media Quizzes
If you want to increase your brand’s visibility, you can use social media quizzes as part of your online marketing strategy. Choose the right type of quiz and the right words so you can bring attention to the quiz. Use attractive images to make people curious and get more engagement. And make sure your quiz is shareable!