Marketing – Home Business Magazine https://homebusinessmag.com Home Business - Home-Based Business - Business Opportunities - Franchises - Business Start-up - Work From Home Mon, 26 Jun 2017 17:58:46 +0000 en-GB hourly 1 https://wordpress.org/?v=4.8 5 Digital Marketing Tools for Small Businesses https://homebusinessmag.com/marketing/internet-marketing/5-digital-marketing-tools-small-businesses/ https://homebusinessmag.com/marketing/internet-marketing/5-digital-marketing-tools-small-businesses/#respond Mon, 26 Jun 2017 13:37:43 +0000 https://homebusinessmag.com/?p=34461 Consider these tools for creating a comprehensive strategy regarding digital advertising.

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It sometimes seems as though large corporations harvest the most benefits provided by digital advertising. It is true that digital innovations mostly go in a direction better suited for such companies, but even small and micro businesses could use the social media movement to better connect with their clients and customers.

It’s very important to take these tools seriously and create a comprehensive strategy regarding digital advertising, which will also correspond with the existing campaign in traditional media and formats.

1. Social Media

Small businesses should engage in social media because their customers and clients are probably already well connected there. Using social media would allow businesses to communicate with their customers in a more open and informal way. Open discussions and follower’s votes on potential sales options will make the customers feel like they are a part of a community. It can also be very effective to share real life events with social media. Inviting your most loyal followers to corporate events would make them feel appreciated and provide you an opportunity to entice them even more.

2. A Website

A website is the most important part of a solvent digital marketing strategy. It should be a storefront window for your business – a place that reflects both the purpose and the aesthetic of your business. This could be a lot to manage at once which is why professionals emphasize that a website be functional and easy to navigate. According to Jeff Bickey, owner of Seattle web design agencies, design and speed go hand in hand. Having a responsive site is one of the most important features for visitors because most will abandon a slow site right away.

3. Blogs

Blogs are one of the most effective ways for a business to associate with the customers. It requires some effort because blogs have to be written and published on a tight schedule. However, it certainly pays off. By running a corporate blog you’re increasing traffic to your website and keeping the readers engaged at all times. The blog shouldn’t merely be a marketing tool – it should be used as a platform to provide insight to the state of your business. This kind of approach attracts not only customers, but also influential people in your field which could create all kinds of business opportunities.

4. Apps

Most users have more than one mobile device. Mobile devices have become more convenient than computers. That’s why even small businesses are making their own custom apps. This keeps them close to the customers and make transactions and purchases easier. The app should cover everything that a website does including the option for easy and safe purchases. The app user information could also be utilized for marketing purposes.

5. Data Collection

When customers and clients use your apps, visit your social media accounts, or buy something from your website, they leave a trace of information about other purchases, their interests and even private lives. This information could be gathered and used to create advertisements that are more personal and better tailored to the needs of your customers. It is important to notify your visitors that information about them is being collected. This creates much-needed trust between a business and its clients.

Every business should devise a comprehensive digital marketing strategy and use all the potentials of communication technologies. This makes advertising easier and better suited to the needs of the customers.



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Ryan McAweeney of San Diego: How Affiliate Marketing Has Changed Today https://homebusinessmag.com/marketing/ryan-mcaweeney-san-diego-affiliate-marketing-changed-today/ https://homebusinessmag.com/marketing/ryan-mcaweeney-san-diego-affiliate-marketing-changed-today/#respond Fri, 23 Jun 2017 16:21:53 +0000 https://homebusinessmag.com/?p=34382 Affiliate marketing has transformed and attained a new shape in this digital era.

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Affiliate marketing has transformed and attained a new shape in this digital era. As digital marketing takes over the traditional marketing, affiliate marketing has repositioned itself and attained a new face. It is probably true that if you abandoned affiliate marketing in those early days, you might find it much more interesting and a lucrative business strategy today. Affiliate marketing can bring an impressive ROI, create brand awareness and has minimal risks;thus, it proves to be a viable option for those who can take the bull by the horns.

In 1994, affiliate marketing was born, but it was marred with many obstacles. Since then, many people stepped out of this path reasons being, there was a lot of fraud and dreary analytics. Traditional affiliate marketing didn’t embrace transparency and many affiliate marketers pulled off or didn’t just want to join the programs.

Among the things that have seen a comeback of affiliate marketing is the focus on data and optimization. Integrating technology in affiliate programs and real-time tracking are some of the changes that eliminated the flaws witnessed in the traditional affiliate programs.

Today, affiliate marketing brings in different approaches and strategies that enhance buyer–advertiser relationships. Social media channels have created interactive platforms from where advertisers can relate with their buyers and understand their needs better. Mobile devices have increased conversion rates considering that a big number of audiences are using smartphones to shop online while on the go. Entrepreneurs from San Diego like McAweeney have been featured in Nasdaq, Yahoo! Finance, and many more publications for his inroads into the affiliate industry.

A Forrester research report released January 2016 signaled the growth opportunities likely to be seen in affiliate marketing. The U.S. affiliate marketing spending was expected to reach $4.8 billion in that year and would continue to grow at an annual 10 percent till 2020 reaching over $6.8 billion. Also, BI Intelligence has estimated that about 15 percent of revenue realized in digital media industry comes from affiliate marketing. These statistics show that affiliate marketing has really matured and it is a significant channel that can drive sales for merchants and advertisers of all sizes.

People wishing to venture into affiliate marketing may still have the notion that it’s still ill-fated by the challenges it experienced after its birth. However, things have changed and today you can succeed in this industry using the time-tested approaches, strategies, and the enhanced real-time tracking of customer buying behaviors and sales performance.



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The Market Demand Curve in 6 Easy Pictures https://homebusinessmag.com/marketing/market-plans/market-demand-curve-6-easy-pictures/ https://homebusinessmag.com/marketing/market-plans/market-demand-curve-6-easy-pictures/#respond Wed, 21 Jun 2017 17:11:12 +0000 https://homebusinessmag.com/?p=34273 Economists use a tool called the market demand curve in order to predict the demand for a product relative to price and supply.

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By Brian Engard

Setting the right price for your product can be difficult. Setting a price too high might mean low sales, while setting a price too low could cause you to operate at a loss. Economists use a tool called the market demand curve in order to predict the demand for a product relative to price and supply.

Why the Market Demand Curve Is Important

The cost and available supply for a product have a profound effect on the demand for that product. By plotting a market demand curve for your product, you can predict the effect of price fluctuations on the demand for your product and set your price accordingly. Setting your price on the optimal point on the market demand curve means higher profits and more sales at the right price.

What Is the Market Demand Curve?

Economists and marketers use the market demand schedule to help set prices, determine how much of a given product to put on the market and make other decisions about supply and sales. The market demand schedule is a table that shows the relationship between price and demand for a given good.

To make it easier to see the relationship, many economists plot the market demand schedule into a graph, called the market demand curve. Generally speaking, the market demand curve is a downward slope; that is, as price increases, demand decreases. The reverse of this is also true; as price decreases, demand increases. The job of someone providing a product is to find the “sweet spot” on the demand curve: the point at which price and demand are both optimal. The market demand curve can be used to find this point.

Supply also has an effect on a product’s price and market demand. When supply is short, price is driven up and demand generally increases. When supply is abundant, price comes down and demand decreases. The supply of a product can also have an effect on other, competing products; for example, if corn supply is abundant, the demand for sugar may go down as corn syrup becomes a more cost-effective replacement.

Of course, as an economic model, the market demand curve makes predictions based on all other conditions being equal. In reality, other factors can affect market demand for a product. Customer tastes change, and new information about products can affect demand. For example, if scientists suddenly discovered that saffron could cure Alzheimer’s disease, demand for saffron would likely increase independent of price and supply. Similarly, if a news story explained that a popular car model was prone to spontaneous explosion, demand for that car would decrease. Because of factors like this, the actual demand for a product is rarely as clean or as smooth as the predictive market demand curve, though the market demand curve is still a useful tool for making predictions and decisions.

A notable exception to the typical market demand curve is a Giffen good. Giffen goods are inferior goods for which demand actually increases as price rises. Typically, this occurs for people with low income; for example, if people’s income decreases, they may buy more cheap cans of tomato soup. If the price of the tomato soup rises, people may actually decrease spending elsewhere (such as on expensive foods like steak or shrimp) and spend the income freed up by this on more tomato soup, because it’s more cost-effective relative to other options.

A second exception to the general market demand rule is a Veblen good. The market demand curve for Veblen goods also increases as price increases but, unlike Giffen goods, Veblen goods are very expensive products. Veblen goods violate the typical market demand curve because of the effect of their high price on perceptions of quality and desirability. That is, for some products, a higher price makes the product seem more inherently desirable and prestigious to own.

This effect only occurs at a certain price threshold, though; below that threshold, a Veblen good behaves like a normal good. For example, if a new smartphone is introduced to the market with a high price, the manufacturers may be able to increase the price of that phone and sell more of them, because of a perception of rarity and prestige. If they had introduced the phone with a much lower price, this effect might not occur because of a perception of inferiority.

Becoming a Business Leader

Predicting market demand is just one of many important skills you’ll need to become a leader in business. With an online BBA or online MBA degree from Campbellsville University, you can learn those skills. Study in a flexible, dynamic environment with a schedule that works for your life.



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Why Building a Personal Brand Is Critical to Supporting Your Business https://homebusinessmag.com/marketing/branding/building-personal-brand-critical-supporting-business/ https://homebusinessmag.com/marketing/branding/building-personal-brand-critical-supporting-business/#respond Thu, 15 Jun 2017 16:21:10 +0000 https://homebusinessmag.com/?p=33995 Here are a few ways to ensure that you build a strong and productive personal brand.

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Building a business from scratch requires a thorough understanding of your company’s brand, mission, and differentiating factors. However, as the leader of a budding company, you’ll likely be asked to be in the public eye, speaking and writing on behalf of your company. Developing your own personal brand, in conjunction with your company’s, can be a catalyst for your company’s growth.

Whether you’re the head of a large corporation or managing your one-man show from your home office, developing a personal brand allows you to develop partnerships and spread the word about your business through new channels, whether by contributing content to websites or blogs, appearing as a podcast guest, or engaging with an audience via social media. The wider your reach, the more exposure you’ll gain to potential clients and partners, and the more you will begin to establish yourself as an expert on your industry as a whole.

Here are a few ways to ensure that you build a strong and productive personal brand.

1. Authenticity

The importance of staying true to your own style and beliefs can’t be stressed enough. Building a personal brand allows you to humanize your company and tell the story of how you came to lead it.

What drew you to start a business in this field? What are the passions that drive you?

When telling the story of you, drawing on your passions is key to communicating with an audience authentically. And without that authentic connection, they’ll likely tune out.



Becoming a successful entrepreneur requires a great deal of passion, so be sure that the passions you speak and write about relate directly back to your business. Your personal brand and company’s brand may vary slightly but should generally complement one another.

2. Differentiation

These days, we’re used to living in a state of information overload. We sort through a barrage of blogs, websites, news articles, social media, and advertisements all day long. So how do you stand out through the noise?

Developing a clear understanding of what makes you different from the other people in your space — whether it’s your leadership skills, your style or delivery, or your experience — is no easy task. Bringing in a branding expert to provide an objective take will help make sure that your messaging is clear and concise out of the gate. Once you’ve got it down,  make sure to hit on that point as often as you can to help people quickly understand what makes you (and the company you lead) different.

3. Consistency

Once the hard work of defining what sets you apart is done, refer back to it often and stay the course across all platforms. The messaging and visuals (headshots, website, etcetera) shouldn’t vary between your website and social media networks, for example. More important, your “voice” should carry across all of your content. Take every opportunity your audience gives you to share value as an opportunity to simultaneously reinforce your brand.

4. Community

When building a personal brand, the ultimate goal is not just amassing a large number of followers. Rather, it’s about finding advocates for you and your company.

The term community often refers these days to social media followers, but it can (and should) extend to peers in the industry, partners, and customers. If your company relies heavily on referrals, building a community of loyal customers and partners and engaging with them often keeps you in the front of their minds as they speak to new potential customers.

When it comes to social media, it’s also a matter of quality over quantity. Having millions of followers means nothing if they aren’t clicking on, sharing, or engaging with the content you’re sharing. Low engagement often means that the content you’re sharing doesn’t provide enough value to them to engage with. Take care to make sure that what you share helps your community in some way.

5. Commitment

Building a powerful personal brand with all of the above elements takes dedication. Well-known thought leaders develop their brands over years, even decades. There may be a few shortcuts but for the most part, it requires a serious commitment of thought, time, and resources.

Launching a new business is the fun part. But eventually the media coverage and buzz around your new venture will fade. Continuing to chip away at building a personal brand as a leader in your industry (especially in times when it feels like nothing is paying off) allows you to infuse added life into your company down the road.

Is the industry shifting? Did a major news event happen surrounding your industry? Being the go-to expert in your industry allows you to take advantage of future events to highlight your business again.

Building a personal brand is no easy feat, but it can have enormous benefits for your budding company. Go into it knowing you have a long road ahead of you and plan accordingly.

As the proverb goes: The best time to plant a tree was 20 years ago; the second best time is now.

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How to Get the Most Out of Your Influencer Marketing Campaign https://homebusinessmag.com/marketing/how-to-guides-marketing/get-influencer-marketing-campaign/ https://homebusinessmag.com/marketing/how-to-guides-marketing/get-influencer-marketing-campaign/#respond Mon, 12 Jun 2017 13:46:14 +0000 https://homebusinessmag.com/?p=33815 If you are looking to begin an influencer marketing campaign but struggling to know where to begin, you will be pleased to know that Red Pill have created an infographic to help you get started.

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If you are looking to begin an influencer marketing campaign but struggling to know where to begin, you will be pleased to know that Red Pill have created an infographic to help you understand how to get the most out of your influencer marketing campaign – increase your brands awareness, favourability and sales right away. We all know that getting your campaign right isn’t easy, so taking tips and techniques from the experts in this industry will be extremely beneficial.

The most important decision you will face when planning a campaign will always be your choice of influencer and the audience they have. It isn’t all down to the size of their following and you may be surprised to know that there are several other factors that will help you to decide on the best candidate for your brand. Follow this infographic to ensure that you get the perfect match. You will soon have a well-designed and well-managed campaign that will market your brand to a wider audience on the best performing platforms.



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How to Do Branding for Your Startup Like a Corporation Does https://homebusinessmag.com/marketing/branding/branding-startup-like-corporation/ https://homebusinessmag.com/marketing/branding/branding-startup-like-corporation/#respond Mon, 12 Jun 2017 13:24:56 +0000 https://homebusinessmag.com/?p=33810 Here is a step-by-step guide to creating a brand for your startup as proficiently as the corporate big players do.

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“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos sure knew what he was talking about when he said these words. Your brand is to your business what your character is to your personality. If you want to truly engage with your customers and create an ecosystem where you and your customers trust, value and benefit each other, you need to get your branding right.

In a market already dominated by top brands, getting your startup to break even and gain any kind of market foothold requires you to create a strong brand. Your branding must reflect the character of your startup and your customers should be able to relate to it.

Just like Howard Schultz of Starbucks said, “If people believe they share values with a company, they will stay loyal to the brand.” 62% millenials report that brand engagement is more likely to make them a loyal customer.

However, when branding, startups face one big problem. Most believe that branding is something only top corporates do. But, this couldn’t be farther from the truth. Regardless of the size of your startup, branding your business is something you should do from the beginning.

Here is a step-by-step guide to creating a brand for your startup as proficiently as the corporate big players do:

Identify Your Target Audience

Before you begin creating a product, you need to know who you want to sell it to. You must always have your target audience in mind and customize your branding according to the preferences of that demographic. Making children’s toys and making moulded furniture are two vastly different things, even though they both involve shaping plastic.

Even if you eventually wish to market to everyone, you must begin with one group of customers first. Facebook may be the most-used app by people of every demographic today, but it was initially targeted at youngsters, mostly college-goers. You too must identify who you want to market to and modify your mission statement, web design, branding language and other elements accordingly.

Study Your Competition

One of the most ingenious things businesses do when branding is study their rival brands. This is an effective way to find out which products/services your potential customers are using, what their expectations are and what you can do better. You can find out the kind of messaging your competitors are using to talk to their customers, how they distinguish from each other and what kind of space is left for you.

You may choose to then align your core branding values with the industry norms or cause a disruption by offering something entirely new. The important thing to remember is studying your competition gives you a clearer picture of your path.

Nail a Consistent Core Branding Strategy

This is your essential branding checklist – a unique logo, a catchy slogan, an engaging website, a distinctive voice, and a differentiated brand messaging. Each one of these elements needs to be consistent with your mission statement and reflect your business values.

This is the stage at which you shouldn’t refrain from seeking expert help. Hiring a part-time design intern to sketch an alphabetical logo and put together a sloppy website may not be your best bet. Hire a professional and work closely with them to create a branding message that aligns with your personal brand.

Communicate

After all is said and done, you simply cannot win customers without talking to them. 43% online shoppers say that they respect/value a brand more if it interacts with them on social media. As a small business, you should be extremely personable and communicate with your customers on various channels including social media, email and blog.

Don’t Be Afraid to Disrupt

When hotels, small and big, were vying for customer attention, offering incalculable luxury, discounts, specialized services, and a hundred other perks to lure guests, Airbnb proposed the idea of sleeping in a stranger’s home in a possibly unknown city. What sounds downright absurd is now a worldwide phenomenon, thanks to Airbnb’s astute branding message that emphasized the adventure factor and the idea of ‘not just going to a city but actually living there,’ even if just for a night.

Moral of the story – regardless of how experimental your idea is, you can pull it off with clever branding and service to match.

Differentiate Yourself

The market is full of products and yet, it offers an ocean of opportunities. As long as you can provide a new product that saves more money or time, and provides more delight or convenience, there will always be place of you in the market.

Hailing a cab in New York may be an Olympian feat, but Uber certainly revolutionized a rigidly conventional market with an ingenious branding strategy, positioning itself as the ultimate brand that can make your commute easier.

Perform Brand Audit

Be it a startup or any home-based business, brand audit must be performed to calibrate its current performance and positioning against the goals you set for it. Brand audit lets you assess what your customers think of you, how far you’ve come, and what your next steps should be. You will need to recheck who your main competitors are, where your target audience is, what differentiates you from your competitors, and what you can do to provide better customer experience. Some ways in which you can do this are:

  • Carefully observe your Web analytics
  • Ask you customers what they think with the help of surveys and polls
  • Put yourself in the customers shoes and test the product yourself

Following these steps will give you a palpable understanding of how your business is performing and where its weaknesses lie, so you can continually fix them and grow your brand.

Wrapping Up

Don’t let big words perplex you. Branding isn’t something reserved for just a handful of million-dollar corporations. It is for everyone out there, even a solitary blogger working from a shack on a beach. Just observe how the best in the business do it and plan your strategy accordingly. A unique voice and effective messaging that your customers can relate to are the most important elements. Once you’ve taken care of these, you too can brand your business like the best in the industry do.



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Sparking Brand Recognition: Fresh Ways to Get People Talking About Your Product or Service https://homebusinessmag.com/marketing/publicity/sparking-brand-recognition-fresh-ways-get-people-talking-product-service/ https://homebusinessmag.com/marketing/publicity/sparking-brand-recognition-fresh-ways-get-people-talking-product-service/#respond Mon, 12 Jun 2017 13:11:23 +0000 https://homebusinessmag.com/?p=33807 While a well-planned launch can usher interest, sales, and advocacy, overall, a brand needs to continue on sparking brand recognition. Here’s how to get people talking about your product or service.

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You spent an incredible amount of time and energy theorizing and developing a product or service. Now, it’s time to make money. While a well-planned launch can usher interest, sales, and advocacy, overall, a brand needs to continue on sparking brand recognition. Here’s how to get people talking about your product or service.

Host an Event

If you have a physical location, invite people to come celebrate an event. Depending on the nature of product and interest of target market, it could be activity or informationally oriented. Similarly, you could rent space at a local hotel or building. While the event does not have to focus on the unveiling of a product or service, consider ways to draw attention to what you offer the market.

Donate to a Charity

People love advocacy and the act of giving. Make a one-time or ongoing donation to a popular charity, specifically one that pulls on the heartstrings of your target market. Reach out to charity representatives and inquire about an ongoing relationship which prolongs the exposure of your brand. Some companies orchestrate campaigns where they will match the donations of clients, which ushers more goodwill and positive association to the brand.

Hire a Driver

Mobile advertising comes naturally to some business models. For example, a pizza shop dresses a driver and car in company advertising. When on delivery, a driver is advertising for the shop and building awareness. However, you don’t need to provide the public with pizza to advertise in that manner. Hire a driver and provide them with a car wrap.

Buy Radio Advertising

While some businesses are discouraged by the number of people listening to traditional radio, there’s plenty of opportunity for small and midsize businesses to reach target markets from the airwaves. Similarly, you could buy advertising from a streaming service, which is more popular with younger markets and part of a rising trend of listening.

Hire a PR Person

While you could devote time toward formulating a campaign and identifying clever ways to reach your target market, your time could be better spent on getting clients, watching workers, etc. Therefore, a PR person could spearhead an advertising and marketing campaign from end to end. Opt to hire a college grad or recruit a seasoned veteran with years of experience.

Label Swag

People love getting free stuff. Do research while purchasing swag labeled with your company name. Choose an opportune moment, such as when attending a conference or a crowded concert venue, then start giving stuff away. People will be blown away by the act of kindness and hopefully spread good cheer about your business.

Offer Scholarships

People appreciate businesses that are looking out for youngsters. Give opportunity to people in the area looking to attend school but need financial aid. Spread the word via press releases, writing to local news people, and buying advertising on appropriate channels (Google, etc).

Sponsor Local Teams

If you live in an area with local sports teams, it may be a worthwhile business venture to back a team, reserving your name in the mouths of announcers as well as amid basketball courts, baseball diamonds, and skate rinks. It’s a clever way for a smaller business to make major headway in an area full of sports fanatics.

Create a Hashtag

You see them everywhere, and associated content can cause a viral stir on and offline. You may benefit from the help of a social media expert or advertising agency familiar with online campaigns and effectively creating hashtags to build awareness, drive traffic to web pages, and sell items and services.

Ideate a Mascot

How can you make car insurance a bit more interesting? Associate the brand with a talking lizard perhaps? Creating a mascot seems out of place in some situations and maybe a bit more appealing to children, yet people of all ages appreciate creativity. Ideating a mascot could make a lot of sense given the right context and may attract more interest. It also lends itself to more ideas regarding advertising and marketing products. It’s a good idea for owners who are shy or businesses that lack a brand ‘face.’

Content Marketing

Content marketing is a broad area of online marketing that seeks to drive more traffic and build awareness to a brand. Optimizing on and off site pages, a content marketing campaign can draw attention, drive traffic, inspire sales, and gain links to a brand’s homepage, all of which are sound online initiatives.



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What Marketers Can Learn from Festivals Like Coachella and Bonnaroo https://homebusinessmag.com/marketing/how-to-guides-marketing/marketers-can-learn-big-festivals-like-coachella-bonnaroo/ https://homebusinessmag.com/marketing/how-to-guides-marketing/marketers-can-learn-big-festivals-like-coachella-bonnaroo/#respond Sun, 11 Jun 2017 16:06:38 +0000 https://homebusinessmag.com/?p=33801 Taking a closer look at the marketing strategies of big music festivals can yield some interesting insights for anyone interested in improving their marketing strategies.

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Summer is starting to heat up, which means that all around the nation music festivals are doing the same. While almost everyone has heard of the biggest festivals, like Coachella and Bonnaroo, which can draw over 100,000 people, other big festivals, including Pitchfork, Lollapalooza, and the Governor’s Ball all draw tens of thousands of people.

Contrary to popular belief, not all of these big music festivals started small. Bonnaroo’s inaugural year was one of its best-attended years, with roughly 70,000 people split between just a handful of stages. That’s 70,000 interested individuals, who’ll be the subject of all the festival’s targeted marketing year-round will be exposed to almost every brand that partners with these festivals. As new technologies make marketing ever-more competitive, taking a closer look at the marketing strategies of these festivals can yield some interesting insights for anyone interested in marketing overall, whether you’re a solo entrepreneur trying to net your first sales or a savvy senior social media marketer.

Know Your Audience, And Then Engage Them

Most big music festivals have a selling point that exists well beyond the music, whatever genre it’s selling: an extraordinary experience. Bonnaroo again provides a great example, and almost all of their marketing implicitly (and sometimes explicitly) refers to the festival as a place beyond everyday reality. While your own brand might not be able to afford a half-dozen major headlining bands to transport your customers to another zone, a quick look at some of the marketing which happens within music festivals is pretty revealing.

Even sometimes-stodgy traditional brands turn out all the tricks to stand out at music festivals. Lacoste, for example, sponsors a booth at Coachella where revelers could make their own flower crowns in return for a social share. Samsung would offer free henna tattoos, with festival-goers encouraged to browse designs on Samsung products while waiting in-line. Even Gap holds sweepstakes for festival tickets, and sets up boho fashion stations.

These are brands that know their audience, but they went above and beyond just designing some hippie-styled logos to slap into convenient areas: they took the time and effort to engage the captive audience at the festival and created positive experiences around the brand. Think to yourself about how you can create a wow moment for people who interact with your brand. If you make a positive enough experience that even those individuals who might not be immediately actionable customers want to talk about it, your wow moment is creating reach and depth that straightforward traditional marketing will never be able to replicate.

Don’t Limit Your Brand To The Brand

Red Bull is an energy drink company and if they’d stuck to just energy drinks, they’d probably had been consigned to the realm of last-decade’s brands that nobody talks about anymore. But Red Bull didn’t stick to just their niche. They did a massive amount of customer research and found that a massive segment of their market was into music. Not just any music, but edgy, trending music. So what did Red Bull do?

They started sponsored giveaways and sweepstakes for free music festival tickets. They started a pretty avant-garde music blog to cover not just new bands, but the music festivals their customers loved. Before long, they were sponsoring the festivals, specific stages and bands, and hustling to become the energy-drink of various music festivals.

No matter what your brand, product, or business is, there are undoubtedly factors which unite your audience. Factors which have nothing to do with your product or business. If you want to take your marketing to the next level, you need to let your brand out of its box and build engagements around the things which unite your audience even if those things are beyond the usual scope of your brand.

You Can’t Be Halfhearted

Many music festival attendees are pro-authenticity, but that’s a trait shared by more and more consumers, who have gotten wiser and better-educated than ever. If you’re going to do something different and (hopefully) powerful, you can’t risk being half-hearted about it. Instead, make certain that your engagement-geared marketing and the wow moments you try to build are also ones that you and your team can be passionate about. If it’s interesting enough that you can love it, other people will, too.

Glad is a plastic goods company that primarily sells housewares, but for the massive South by Southwest festival, they set up dozens of major recycling, compost, and trash stations. But they didn’t stop there: they partnered with Keep America Beautiful to hire artists to use a lot of that trash and recycling to make art in front of audiences and anyone passing by, which was later sold to benefit charity. In one fell swoop, they got brand exposure, created not just an experience but something useful for their target market, and all to benefit a larger cause that many of that same audience could get behind.



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6 Myths About Affiliate Marketing You Need to Know https://homebusinessmag.com/marketing/6-myths-affiliate-marketing-need-know/ https://homebusinessmag.com/marketing/6-myths-affiliate-marketing-need-know/#respond Sat, 10 Jun 2017 15:52:15 +0000 https://homebusinessmag.com/?p=33776 Here are popular myths about affiliate marketing which you should not lend your ear to.

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Affiliate marketing has gained such rapid momentum that it is estimated that over 80% of the brands around the world now use affiliate marketing as their chosen form of advertisement of their products or services. As with every new trend, there are a number of myths associated with affiliate marketing as well. Here are some of the most popular ones around which you should not lend your ear to.

Myth: Affiliate marketing is a dying trend

Fact: It is undeniable that we cannot really predict far into the future but as of now and the near future, at least as far as we can see, affiliate is here to stay. It is true that Google has changed its algorithm for SEO rankings and backlink is not the sole factor which determines a high rank on search engine ranking. But affiliate marketing is much more than simply a backlink building effort. Hence, you can rest assured that with the evolving affiliate marketing, it is not dying any time soon. If anything, it has, in fact, grown exponentially with time and continues to grow even today.

Myth: Consumers do not like affiliate marketing

Fact: Contrary to popular myth, a large number of consumers actually do check out the products or services they come across via affiliate marketing. At times, they even make a purchase or pin it for a purchase in the future, which they would not have done, had they not come across the product or service, in the first place. People rarely go to a shopping site unless they have a particular need in mind. Neither do they browse products which they do not need to buy. But when they come across a certain product, they might end up buying even if they were not looking for it.

Myth: You need to get into as many sites as possible

Fact: Always remember the adage, quality over quantity. Instead of going for every site possible, do a thorough research on the trends and impacts of marketing on certain sites and pick only the quality websites. These might cost you a bit more than less yielding websites, but they will definitely have a greater reach and appeal. Go only for what you can manage so that you do not end up biting more than you can chew. This can compromise on the reliability of your brand too.

Myth: Social media will automatically bring business

Fact: It is true that no other platform has a bigger or faster reach than social media but do not expect to make huge business as soon as you start your affiliate marketing. You do have to put in quite a bit of hard work and research into how to place your ads for the best reach and optimal sales. Social media is, indeed, a gold mine of revenue, waiting to be tapped, but only if you are diligent enough to work on it.

Myth: Only niche marketing is successful

Fact: It is true that niche products and services make huge profits via affiliate marketing as it can easily approach niche groups owing to its specially designed algorithm. But it is rather untrue that affiliate marketing is only for niche businesses. Over the past months, there has been exponential rise in brands of all kinds adopting affiliate marketing for the lucrative profits it yields.

Myth: Affiliate marketing is easy/difficult

Fact: Some people are under the impression that affiliate marketing is super easy and requires no work while, the other end is the group that wouldn’t invest in affiliate marketing because they think that is too difficult for them. While the first group might end up losing all the money they spent on marketing, the second is losing out big time on enhanced sales and profits. Affiliate marketing does require some work but it is nothing that a bit of dedication and perseverance cannot master.

Now that some common myths have been cleared up. You can proceed with working with reputed companies that have a have key advantages over their competitors. Labelled as one of the world’s top pay per lead marketplaces Lead Network is one such marketplace that has extensive expertise in generating top pay per lead affiliate programs in the niche payday loans marketplace. What sets them apart from their competitors is the Lead Network proprietary software – a technology that provides publishers with some of the industry’s highest payouts per lead and gives lenders lower cost per funded loans while boosting lead to funded rates of conversion.



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Press Releases as Marketing Tools: Here’s What You Need to Know https://homebusinessmag.com/marketing/internet-marketing/press-releases-marketing-tools-heres-need-know/ https://homebusinessmag.com/marketing/internet-marketing/press-releases-marketing-tools-heres-need-know/#respond Thu, 08 Jun 2017 15:22:40 +0000 https://homebusinessmag.com/?p=33727 Regardless of what industry you work in, knowing how to write and distribute a press release can really make a positive impact on your ability to generate income and sustain your organization.

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Did you know that you could use press releases as effective marketing tools for your brand and business? Regardless of what industry you work in, knowing how to write and distribute a press release can really make a positive impact on your ability to generate income and sustain your organization. Check out the tips below so that you will know how to take advantage of this promotional strategy.

Know How to Write a Press Release

Press releases come with their own format and requirements, and you need to have strong writing chops in order for your press release to be easy to read, to make sense, and to be creative and engaging. If you are unable to deliver on these requirements, you should consider hiring experienced professionals. A good place to start is the $199 Done for You Press Release Campaign. This is perfect if you do not know anyone who can write for you or you are reluctant to use job boards because you are worried about the quality that you will receive.

Have Something That’s Worth Talking About

Before you start sending out press releases about any old thing that is going on in your company, you need to know that press releases should only be used when there is something special going on. You should be able to talk about and promote something truly worthwhile, as that will generate the biggest buzz and keeps people’s attention for the longest amount of time. Once you have something worth talking about, you can write about it, optimize the press release with keywords, and distribute it to the appropriate channels, such as PRWeb and PRNewswire.

Include Content That Other Sites Can Use

An ideal press release will contain information that can be used by other websites to generate their own valuable and shareable content. So in addition to your opening paragraph that provides information on your story, as well as the background of your company and any relevant quotes, you also need to include extra information and links. You can, for example, embed images into your press release or link to videos in order to increase engagement. As more people read your press release, click through to your video content, and write their own articles about what you had to say, your reach will extend farther and wider than before.

Give the Reader Something Extra

In addition to informing your readers, you can also use a press release to offer them something special and get them to click through to your website to learn more about your brand. For example, you might provide a link to an informative white paper download, or you might provide access to a free trial or a special offer. Other incentives could include consultations, webinars, and podcasts. Be creative and get people to keep coming back for more.

It is clear to see that press releases can certainly be used as marketing tools, particularly when you know how to write and distribute a release that will grab people’s attention. So go ahead and promote the latest and greatest achievements and upcoming events that your business can boast about.



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