Your Press Releases Will Have a Better Chance of Getting Discovered if Your Web Site has a Press Section with SEO Terms.
Press releases are important tools that small businesses can use to get and grow their businesses, yet most companies don’t leverage them nearly enough.
Once a release is sent out, most companies file it away, never to be seen again, when what they should be doing is adding it to a dedicated press section on their company web site. By creating a press section on the company web site, a business is creating a mountain of potential chances at pulling in traffic to its site. However, it’s important that those releases be written in a search engine friendly manner to start with.
“Every business has a reason to use press releases, but they should continue to use them long past the initial date they were sent out,” explains Cher Murphy, president of Cher Murphy PR (www.CherMurphyPr.com), a public relations firm with offices in Miami and Virginia. “Having an online press section is an effective way to bring traffic to the site, which will help translate to more business.”
Online Searches Warrant a Press Section
Around the world, there are over a billion Internet users. Each day, there are millions of online searches. Research has shown that increasingly people are doing online searches before making buying decisions. They are essentially doing their “homework” before moving forward with seeking services and products. Businesses that effectively use search engine optimization (SEO) are successful in showing up in search engine results, which ultimately drive traffic to their sites. This can translate to additional business for those who play their cards right.
“Many people, needing a product or service, don’t necessarily know a company’s name or web site address, so they start by doing online searches,” says Murphy. “If a company has a press section with releases that contain SEO terms, it has a good chance of coming up in the search results. It’s an easy and cost-effective way to bring potential customers to a site.”
In creating an online press section, businesses should always make sure the releases have been optimized. To do this effectively, remember to:
- Use SEO keywords that are relevant to the business, service, and geographic location. For example, if a business is selling bread in Boulder, it’s important to use those words so it helps to target the appropriate traffic.
- Try to keep the keyword usage to around five percent of the overall text. If a company tries to use too many keywords in the release, it may be penalized by the search engines, or have a release that doesn’t read correctly.
- Scatter the keywords throughout the release instead of loading the first couple of paragraphs with them.
- Always have a direct web site link from the release to the company site.
- Leave the releases online, even after they are considered old. The more options a company has for coming up in search results, the better.
- Use a tool like WordTracker in order to see suggested keywords and how many searches are conducted on average per day. A tool like this will provide a lot of information that can be used to help target the traffic. A business may be surprised to learn what key terms people are using to frequently find products like theirs.
“SEO press releases are great at pulling in Web traffic,” adds Murphy. “Not only can they be used on a company’s site under a press section, they should also be released online to help create even more traffic for the site.” The Internet has created a whole new way to reach consumers, even for businesses that rely upon walk-in customers. Many people do research regarding products and services online before going to make a purchase. Creating an SEO press release section on the company web site is a powerful way to help new customers find your business.
Utilizing a News Wire
Along with adding the releases to the company web site, it’s also beneficial to send them out on the news wire, by using a site like PRWeb.com. A press release distributed by a site like that will also help to generate traffic to the company site. The press releases are viewed by journalists looking for story ideas, the stories often show up in news feeds, and they can also find their way into search engine results.
”Creating a press section online and adding SEO press releases is a cost-effective way to help a business,” adds Murphy. “Publicity can work wonders for businesses, regardless of their current size or what they have to offer.” HBM
Cher Murphy PR is a full-service public relations agency with offices in Miami and Virginia, focusing on small-business public relations management. The firm was started by public relations veteran Cher Murphy, who has had experience working in large agencies as a vice president, writer, editor, client account specialist, and media relations professional. She has had extensive experience generating exposure for small businesses in consumer, business-to-business, Web-based companies, financial services, travel/entertainment, governmental, technology, food, and hospitality industries. To learn more, visit www.CherMurphyPr.com.