Communicate That!


    By Roshini Rajkumar

    Roshini Rajkumar knows it doesn’t matter what you know, if you don’t know how to communicate it. This saying is especially true for home business owners, who need strong communication skills in order to compete in the midst of established firms and multi-conglomerate corporations. In her powerful book, Communicate That!, Roshini shares her unique IAP™ (Intent, Audience Analysis, Powerful Performance) formula that helps home business owners understand how to capture an audience and successfully sell a product, service, or idea in the market by communicating powerfully and effectively. Communicate That! is witty, easy-to-read, and makes IAP™ a straight-forward approach to creating impactful presentations that can build credibility, earn respect, and boost your earning power.

    As an adept executive coach and licensed attorney, Roshini Rajkumar guides C-level executives, politicos, and high profile personalities in how to achieve powerful media and industry performances, even in high pressure situations. Whether it’s a sales presentation, negotiating with vendors, or trying to land a big deal, the strategies in Communicate That! can apply to any situation requiring communication. 

    As a former television broadcaster and anchor, Roshini understands all too well how your words and presentation can impact your bottom line. Her tips can uniquely prepare you for your most important communication moments. Visit HBM

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