April 2012 Letters to the Editor


    Here are just a few of the Home Business Magazine's April 2012 Letters to the Editor:

    Keep Your Business Abreast of the Speed of Change

    Everything in the business environment is changing at a much faster rate than we ever imagined. In order to survive and excel, businesses need to master change. Right now, every corporation is scrambling over what to do with social networking. A client was recently wondering how to control an in-company social network that sprang up on Facebook. The answer was that you don’t control social networking, but you sure have to deal with it.

    Kent McSparran
    Principal with EKS&H Business Consulting

    From the Editor: Our current issue’s cover story also addresses the changing business environment in which social networking creates  a virtual water cooler for virtual company teams to communicate more spontaneously.

    Rough Seas or Smooth Sailing Ahead…Take Command

    Do you wish your life was smooth sailing every day, not just occasionally? Do you feel like you are aimlessly adrift, being tossed around on the sea of life at the whim of the waves? Everyone experiences a few days or weeks throughout a lifetime where they feel out of control and tossed to and fro. However, when being out of control is the rule and is no longer the exception, life becomes very weary, uncomfortable and perhaps unbearable. This is when opportunity knocks on your door of life and you need to be alert enough to open it and walk right in.     Every vessel needs a Captain to guide the ship through difficult waters and trying times while always on the lookout for reaching smoother water ahead. Whether your vessel is a rowboat or a luxury yacht with its own Movie Theater and helipad, be the captain of your own vessel. Smooth sailing comes from the choices you make and the lifestyle you live, not the size of your vessel.

    Pat Heydlauff, president of Energy Design
    Author of Feng Shui: So Easy a Child Can Do It

    It’s Back to Networking!

    Now that the kids are back in school and life is evening out a little, it’s the perfect time to get back to your networking initiatives.  We all know that networking is a cornerstone to running a successful business, but we could all use a little help to make sure our results are maximized. 

    Steve Fretzin
    Founder and President of Sales Results, Inc.

    The 401(k) Difference

        Though many 401(k) participants need more guidance with their plan, very few actually use the help offered to them by their employer. For many workers having savings in a 401(k) plan can make the difference between security and struggle in retirement. But how long you've been in a 401(k) plan and how much is being put into it is the number one factor to show if you’ll have enough retirement income. However, for many workers their 401(k) balances are still relatively small.


    Bill Losey, CFP®, CSA, America's Retirement Strategist®
    Author of Retire in a Weekend! The Baby Boomer's Guide to Making Work Optional




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