Market Plans

    Home-Based Success Begins with a Marketing Plan

    Budget Scarce Resources to Cover Key Advertising and Marketing Tactics
    By Steven D. Strauss

    While a marketing plan can be so complicated as to require special software and a 10-point plan, the new home-based business owner probably should avoid that.

    Reaching Out to Your Audience

    Creating an Efficient Marketing Communications Plan
    By Renata B.L.Lerch

    Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective communications strategy allows companies to establish its brand, carefully positioning their products and services to a desired direction.


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