Marketing

Adwords For Dummies

    Submitted by Anonymous (not verified) on Sun, 04/11/2010 - 17:00

    By Howie Jacobson

    Google continues to grow. Its primary sales channel is the remarkable AdWords program. With very little time and any size budget, anyone can set up targeted advertising through the world’s most popular search engine. AdWords can work because they are highly targeted and relevant to an engaged audience, plus they can allow for complete control and measurable results.

    From a small online entrepreneur, to a Fortune 500 marketing executive, Google Adwords can level the playing field by allowing them to compete for the same customer based on the savvy of the online marketing. Adwords For Dummies by Howie Jacobson explains AdWords mechanics and the best practices for businesses large and small so anyone can get the most from their ad dollars and compete to grow their sales.

    Readers can learn how to build smart and elegant campaigns and gain an understanding of the direct marketing principles upon which all AdWords success is based. Jacobson provides the tips and secrets for utilizing AdWords. Plus, on an accompanying web site, he shares the latest developments and provides narrated video walk-through. (Wiley Publishing, Inc.; September 2007; $24.99) HBM

    Previously published in the February 2010 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($19.00 for 1 year, six issues). Visit www.homebusinessmag.com

     

     

    © Copyright 2012 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
    Infoswell Media