GROW-A-BIZ

After a successful business launch, the next phase is growing your business. Learn the most effective ways to diversify a business and to launch a new business that complements your existing business.

How-To Guides

How to Build a Service-Based Business through Partners

Zeroing in on Profitable Partners

By Sue Anderson-Lenz, Marketing Lure, Inc.
There is an old saying in marketing and sales: People do business with people they know, like, and trust. That’s fine for tangible products where customers can “kick the tires” before buying, but what can a service-based business do to gain the trust of someone who really has no idea how the product will turn out?
Two ways to overcome the trust issue are with guarantees and testimonials.

read more | »

How-To Guides

Build Your Business by Helping a Charity

Getting Involved with a Local Charity Can Benefit Society and Your Business
By Christopher J. Bachler

Besides running your home business, you need to reach outside your private enclave in order to promote yourself and to make the many contacts you will need. Beyond making your business known, you must also make yourself known. Since you are the business, your business success will ultimately rise or fall on your reputation.

read more | »

How-To Guides

The Jelly Bean Principle

By Barry Thomsen

The one that stands out will be selected. That’s The Jelly Bean Principle. Author Barry Thomsen first put it into practice at the age of FIVE when he decided he wasn’t going to sit for hours in front of his house, trying to sell lemonade. He loaded two pitchers in his wagon and wheeled them to nearby construction sites where he sold out in fifteen minutes.

read more | »

How-To Guides

The Secret to Exponential Growth in your Home Business

Use this Timeless Principle of Life to Develop Your Client Base
By Duncan MacPherson

As a small enterprise entrepreneur, a key skill to possess is the ability to continually attract and maintain great clients as efficiently as possible.

read more | »

How-To Guides

Is There Such Thing as Six Sigma LITE?

Use Six Sigma Principles to Grow and Improve Your Home-Based Business

By Joe Froelich and Cris Del Angel, Proudfoot Consulting

Home-based business owners are so often overly focused on marketing and generating profits that they neglect their actual business operations. Larger business endeavors, with more people involved and work loads that are better divided up and delegated, do a better job at actually managing their business operations. But that doesn’t mean that home business owners should neglect looking for ways to make making their business management more efficient.

read more | »

How-To Guides

Current Trends Favor Home Business Growth in a Recession

Millions of Workers Projected to Capitalize on These Trends Each Year

The home-based business sector will continue to expand despite the growing recession that shows no signs of abating.

read more | »

GROW-A-BIZ

Popular Articles

Digital Edition