Business Start-Up

Making the Most of a Difficult Situation

    Submitted by editor on Tue, 06/14/2011 - 16:36

     

    Woman Overcomes Physical Challenges and Develops a Successful Online Business

    By Nathania Stambouli

    Until six years ago, Dawn Sander was a floor representative in the DVD department of her local WalMart. In 2004, her life was turned upside down when she suffered a brain aneurysm that left her missing one eye and functioning at the cognitive capacity of a toddler.

        She underwent rehabilitation treatments and slowly regained some semblance of a normal life, but the residual effects of her injury made it impossible for her to hold down full-time employment.
        Her sister, in an effort to help Dawn get back on her feet, started an eBay store for her with items they had lying around the house to generate some income. As soon as she could, Dawn took it over and after running out of items to sell from her closet, she began looking for products to source. "I started ordering wholesale lots through liquidation companies like Via Trading, and reselling them online.” Finding that they spend more lavishly than men do, Dawn focuses exclusively on catering to women with high-end and designer clothing.
        Since eBay is a global marketplace and listings stand on their own based on search queries, Dawn does not spend much time or money on advertising. "People find me because they're looking for a great deal on designer clothing," she says. "They wear it and refer their friends, family, and colleagues."

        Given the seizures she suffers and being the primary caretaker of her elderly mother, Dawn must remain as close to home as possible. She has grown her sales volume to a point where she now supports herself and her family exclusively through her eBay sales. "I am making way more money than I ever did at WalMart," she says, "and I do it at home."
        Her best advice for those who want to work from home is to "go for it but don't expect riches overnight. It takes time to get to where people trust you. Take care of your customers, and they will help grow your business. They’re your best assets."
        Dawn's business is expanding. She speaks proudly of her achievement; her ability to make the most of a difficult situation, develop a new business she knew nothing about, and make a better living than ever before. For more information, visit http://www.viatrading.com. HBM  V18-2 Add: 6/11 HP:

     

     

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